What I Want Podcasting Production http://www.whatiwantpodcasting.com Helping Businesses Integrate Podcasting Into Their Business Model Welcome to the Commercial Podcaster! This podcast was developed to help spread the information about the commercial uses of podcasting, and how podcasting is benefiting numerous industries. We will discuss various industries and how they are benefiting from the use of podcasting as a business resource. We will cover the Real Estate Industry, Travel, Medical, Sports, Entertainment, Fitness, Big Business and many more… This podcast is developed and owned by What I Want Podcasting. We are a development firm specializing in helping businesses compliments their operations using podcasting. If you have a business and you are thinking about using podcasting, this podcast is for you. Contact www.WhatIWantPodcasting.com for all your business podcast needs! Enjoy! en-us ©WhatIWantPodcasting.com Podcast Production Team podcast@whatiwantpodcasting.com What I Want Podcasting Production Business Podcasting has finally arrived on the media scene and iPods everywhere are listening closely. You have heard the phrase……You have bought the product……or have you? You have heard the phrase……You have bought the product……or have you? Podcasting has finally arrived on the media scene and Ipods everywhere are listening closely. Do you have what it takes to create a quality podcast? Do you have any idea where to begin? Let us start by saying that if you are not familiar with podcasting do not be worried, just yet that is. Podcasting has evolved over the past year as a new medium for broadcasting. It has merged the terms “ipod” with “broadcasting” and formed what we now know as “Podcasting”, or personal on demand casting as industry insiders are labeling it. Producing a podcast can be as simple as plugging in your $10 microphone to your computer, recording your voice and uploading it through one of the many podcast directories. There is no charge to download a podcast, so the marketing possibilities are endless currently. On the other hand, companies such as Disney and BusinessWeek have taken the lead with high-level professionally produced radio quality shows. While the “craze” is just beginning, and currently it is a “craze”, the markets are starting to scramble towards revolution in personal broadcasting that has just begun. Developing a podcast involves mixing your business concept and model with an interesting format of entertaining audio delivery. Let me give you a quick introduction into developing a quality podcast. First you must develop the basic business concept you wish to deliver in creating this podcast. Next you need to find quality recording and mixing software or utilize a professional studio to sample and edit your cast. Sound effects and music licensing may become a necessity in order to retain target market attention. Next you need to develop a fresh and interesting approach toward delivering your material, step one should be finding someone who has a great broadcasting voice. After developing your program you really need to drive your podcast with different forms of marketing and promotion in order to attract attention. Once you have begun to market your podcast you need to make sure that the target audience can find your podcast without too much effort. This requires submitting your podcast to the numerous directories which label podcasts according to different categories and collections. The final option is implementing an automated function on your website which allows users either to upload and hear the podcast through streaming media or allow the user to download the podcast directly from you website. What I Want Podcasting, is a podcast development firm specializing in helping businesses integrate podcasting into their business models. We offer free no obligation estimates of our services and the fees involved with each project. If you are thinking about developing a podcast for your business, contact our firm, and we will work with you to develop a campaign that produces a good return on your investment. Please contact Ryan Hoback, or the associates at www.WhatIWantPodcasting.com for all your business podcasting needs Thu, 01 Jun 2006 08:00 GMT 4:44 Business Podcasting, Podcasting Goals for your business, commercial podcasting, Podcast services, business, online marketing, creating a business podcast, podcast brand synergy no What I Want Podcasting Production So you’re thinking about developing a podcast for your business. Now It’s time to start outlining your goals for the project... So you’re thinking about developing a podcast for your business. You know what podcasting is all about and you’ve done your research on the potential it has to offer. Now it is time to start outlining your goals for the project, as well as any ideas that you would like to see implemented into your podcast creation. Your first development concern should focus on creating good synergy between your brand assets and your podcast production. Start by thinking about your company mission statement, company logos, business models, marketing methods, sales activities and so on. How will each one of these areas be represented or affected by the project. Your podcast is a direct extension of your company’s overall appeal; it is just delivered in media format. Podcast listeners can be very critical of inferior productions, or podcasts that do not meld well with a company’s persona. So brand synergy is always a very crucial element to consider when creating and developing your format. After you have detailed out your brand elements that will be used in the production, you need to take a look at what industry you are in. What type of product or service do you offer your clients, and how can we use podcasting to highlight, as well as compliment your services? Business Podcasting is the genesis of commercial internet television. There has never been a time in our history, where such practical use of mass media has been put in the hands of commercial society. With users now actively searching and seeking out content in audio and video format, there is now a revolution in pro-active corporate sales and marketing, and it is called podcasting. Podcasting offers businesses the ability to reach targeted audiences, through custom crafted media campaigns aimed at niche demographics, on and offline. Podcasting gives users the ability to take content with them, and access it at there request, on demand. So what does your business have to offer? How can you benefit from podcasting? Do you think you can develop a show that will attract long term sustainable advertising revenue? Can you develop a project that shows good return on investment, with measurable analytics to support its use? What I Want Podcasting, is a podcast development firm specializing in helping businesses integrate podcasting into their business models. We offer free no obligation estimates of our services and the fees involved with each project. If you are thinking about developing a podcast for your business, contact our firm, and we will work with you to develop a campaign that produces a good return on your investment. Please contact Ryan Hoback, or the associates at www.WhatIWantPodcasting.com for all your business podcasting needs Fri, 02 Jun 2006 08:00 GMT 3:20 Business Podcasting, Podcasting Goals for your business, commercial podcasting, Podcast services, business, online marketing, creating a business podcast, podcast brand synergy no What I Want Podcasting Production Real Estate Podcasting - Sales, Marketing, Publicity and Increased ROI with Podcasting Real Estate Podcasting is slowly trickling into construction builders and real estate companies business models. As the revelation of practical uses for this new medium become more and more apparent to business owners, a new form of online real estate sales begins. Podcasting has gained popularity over the last year at an intense growth rate. The reason for this success, is due large in part to the success of the Apple’s iPod. A name in which no way offers ownership of podcasting to Apple, but it does however give the computer giant, a fantastic product association whenever the word is uttered. Podcasts are now able to be played on a plethora of devices, iPods, Psp’s, Video Cellphones, PDA’s, Pocket PC’s, Ultra Moblie PC’s, Tivo 2, and more. This explosion in accessibility is what is directly making podcasting a viable business tool; directly enhancing and affecting the way internet marketing, sales, and promotions are being used, as well as customizing its uses to any specific business brand or industry. With Real Estate podcasting, the return on investment begins as soon as the first podcast is downloaded. In today’s modern world time is a luxury, traveling is not always convenient, and efficiency is always top priority. Real estate podcasts merge accessibility with efficiency, and convenience with the comfort of buying. Learn more at www.WhatIWantPodcasting.com What I Want Podcasting, is a podcast development firm specializing in helping businesses integrate podcasting into their business models. We offer free no obligation estimates of our services and the fees involved with each project. If you are thinking about developing a podcast for your business, contact our firm, and we will work with you to develop a campaign that produces a good return on your investment. Please contact the associates at www.WhatIWantPodcasting.com for all your business podcasting needs Fri, 07 Jul 2006 08:00 GMT 4:57 Real Estate Podcasting, Podcasting New Homes, commercial podcasting, Podcast services, Podcasting Real Estate, Propertycasting, online real estate marketing no What I Want Podcasting Production Travel Podcasts ( Travelcasting ) Enhancing your marketing and complimenting your online presence with Travel Podcasts Travelcasting is the commercial application of podcasting for the travel industry. Travelcasting is the distribution and publishing of audio and video feeds, that offer travel information delivered over the Internet, for on demand listening. This is a new step in the evolution of on-demand travel information delivery, making it accessible, informative, useful and appealing. This mix presents the travel industry with a very unique opportunity to reach its audience through this new medium. Those individuals, who are already seeking travel information actively, will use RSS subscription technology built into each podcast feed, to receive information immediately as it is updated by each organization. With one click of a button, a user can subscribe to a feed that may be interesting, and any related information that is ever updated to that feed will be automatically processed to their personal aggregator. An aggregator is able to subscribe to a feed, check for new content at user-determined intervals, and retrieve the content. To take this process one step further, podcasting publishes each feed with the capability to be transferred to any portable audio or video device. So with the growth of the ipod and all the other portable media devices, you have the ability to grab travelcasts and place them on your portable player for listening or viewing. Most users attach their portable players to their computers daily or weekly, and once the player is attached they automatically receive the new travelcast updates. The flexibility of this medium is what will drive the growth of Travelcasting tremendously over the next few years. There are a numerous formats that can be used in developing a travelcast. Virtual audio and video tours, give the power to the listener or viewer to receive on-demand travel tours for their destinations. In addition, podcasts are being placed on portable video devices to offer high-end guests tours of the property when they check-in. The best thing about travelcasting is that the marketing opportunities are endless. With normal media, once a program is developed it only lives for a certain amount of time, and then it goes dormant and no longer exists in society. With podcasting, these feeds can be published to the web so that they will live forever, or until the organization request for them to be removed. Here are some examples of how podcasting will affect the travel industry. The best sales associates for most resorts are travel agents and agencies. Travel agents and agencies rely on each resort to constantly update them with new deals and promotions, as well as supply them with the tools they need to promote the resorts, in order to keep clients satisfied. With podcasting, and its subscription based technology, you can put out audio or video updates of information that you would like the travel agencies to use, and they will receive as soon as it is posted on your server. Another example of its use could be in coordination with existing web pages. Most resorts have numerous web pages which deliver travel information in text format. By providing an audio or video link on that page it gives the user a different and potentially more effective format for receiving the information. So not only can these audio and video feeds be placed on web pages where “one-click” lets you listen or view a travelcast, it can be sent to portable devices as well. This is also a great way to teach your existing users how to start utilizing travelcasting services by easing them into it, fusing your current website with new technology. The options are wide open for the development of travelcast programs that are cutting edge, and highly opportunistic in terms of converting listeners into consumers. The popularity of portable on demand information will grow even greater as wireless internet services continue to flourish across the country. These portable devices will no longer have to be connected to the internet; they will receive information wirelessly as it is updated. In addition, as cell phones and portable devices continue to merge together, the market grows larger. For organizations that have members worldwide, the distribution of company information is very important, and once again this offers each institution a method of on-demand delivery which is convenient to all. Travelcasting can also be used as a direct line of communication, by recording video-casts of company messages from executives for company wide distribution. There are numerous uses for travelcasting, and over the next few years it will explode in popularity. It is beneficial to organizations as well as the consumer, and it will be seen as a great tool in any travel organizations’ operations. ”Every destination has a use for travelcasting; it allows resorts and hotels to give a sneak peek into the wonderful luxuries and amenities it has to offer its guests.” Ryan Hoback says, Chairman of What I Want Podcasting. “It also serves as a great on-site tour guide for large resorts and casinos. You could give audio and video self-guided tours of your entire property with this service.” Hoback adds. Learn more at www.WhatIWantPodcasting.com What I Want Podcasting, is a podcast development firm specializing in helping businesses integrate podcasting into their business models. We offer free no obligation estimates of our services and the fees involved with each project. If you are thinking about developing a podcast for your travel business or resort, contact our firm, and we will work with you to develop a campaign that produces a good return on your investment. Please contact the associates at www.WhatIWantPodcasting.com for all your business podcasting needs Sat, 22 Jul 2006 08:00 GMT 3:52 Travel Podcasting, Travel Podcasts videos, commercial podcasting, Travel videos, online travel marketing, Podcast services, Podcasting travel resorts, Travelcasting, marketing no What I Want Podcasting Production The Successful circumvention of cable and satellite Apple may have successfully circumvented traditional cable and satellite networks by bringing interconnectivity of personal media to the living room. This is something Microsoft has been trying to do for quite some time. Job's success with the marketing and sales of the ipod coupled with the fast growth of podcasting has led to a new organic audio and video marketplace that doesn't rely on traditional distribution sources. Combined together the iPod and podcasting will now effectively become its own independent free internet cable network, thanks to Apple's iTV due for release in Q1 of 2007 for $299.00. With a direct link to the living room of potentially 50 million iTunes and iPod owners, the market for podcasting should become extremely competitive and begin to resemble traditional cable and satellite networks in the early days. The very noticeable difference being that podcasting will allow independent producers and individuals to compete in a market with corporate giants where theoretically anyone who develops programs or content that is popular enough can place sponsorship and begin earning revenues from their subscriber and viewer base. These podcast markets have started developing over the past year, and the audio market is beginning to build a solid foundation. The video podcasting market is really non existent so far. There are independent podcast producers and corporate giants who are placing existent sponsors into podcast placements deals; however there is no viable open market yet to develop for independent and individual podcast producers; like some suggest "ad sense" did for Google and Ebay has done for everyone. As these markets continue to grow and evolve, and as media buyers begin to allocate more of their budgets for podcast and video over the net placement, we will see the first step in the segmentation of mass media into geographic and niche markets as so many people have spoken of. The same way Apple put podcasting on worldwide radar last June with its integration into iTunes; "code name iTV" will change the development and distribution model for media moving forward. The actual product will have to concentrate on the clarity of the picture that is received on the TV set, because this will be the most scrutinized area for users. The concept of integration is a fantastic; it’s just the speed of the technology that will make the user doubtful if at all. With the track record of Apple media related products, I imagine this device will end up surpassing initial expectations, eventually becoming a regular fixture in 5-10% of homes across the US in the next 14-18 months. The hardware works with iTunes which works on a PC or a Mac so the market in a sense, is gigantic. In fact you do not even have to own an iPod to use "iTV"; it works in conjunction with your computer and an 802.11wireless connection. This gives the device a reach into 90% of the homes in the United States with broadband internet connections. Again I see a new era rushing towards us for segmentation of markets in media. Whether these markets are new or fragments of existing ones, they present potential for a wide array of new media ventures in a social media web 2.0 world. Apple itv, video over the internet, video over the net, the circumvention of cable and satellite, opening the living room to podcasters, entrepreneur Visit http://www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/apple_itv_opens_living_rooms_for_podcasters.mp3 Fri, 15 Sep 2006 08:00 GMT 3:52 entrepreneur, Apple itv, video over the internet, video over the net, the circumvention of cable and satellite, opening the living room to podcasters, video podcasting no What I Want Podcasting Production The web 2.0 world is combining omni-media strategies with social media habits and tendencies The web 2.0 world is combining omni-media strategies with social media habits and tendencies. In between these lines of media development there is a crossroad of technology waiting to fuse together and form a new brand of commercial application and industry. The growth of tagging, blogging, podcasting and video over the internet has brought together a new mixture of elements that are leading the charge for a new shape of micro market applications. These elements are allowing users and producers; the ability to utilize more enriched strategies for commerce based on social tendencies, desires, and requests. When choices and decisions by a user allow a content distributor to develop and distribute their material with greater effectiveness and reach, this creates an opportunity for tremendous branding and association. The resulting loyalty and affiliation to the brand or campaign becomes very “sticky”, users and viewers place greater value in the name associated with the content and remember the material with greater retention. So how does a successful internet video show, audio podcast, or interactive advertisement, utilize social media tools to further enhance their product or campaign?...This question is still being answered as new tools evolve, however, it is very apparent that the right mix of these elements will result in a campaign that is tremendously successful with great brand appreciation and practical sustainability. Let’s break this down real quick; we’ll start with interactive advertisements. Interactive Advertisements Ads in the omni media world need to resonate and convert users, regardless of the platform of presentation. Interactive advertising revolves around placement, intuitive adaptation, and brand synergy. Interactive ads fuse media producers, content distribution strategies, and behavioral re-targeting metrics together to offer a deep targeted reach. Social Media Social media is allowing individuals to share opinions and propagate comments, ideas, articles, etc. around the internet. This has opened up the space to “tagging”, “bookmaking”, and next generation “photo/video sharing hangouts” like MySpace, Facebook, and others which dominate the internet traffic markets. The social media culture has risen quickly on the strength of its optimization power and ability to disseminate information across a wide geographic and demographic landscape almost instantaneously. These social media tools are quickly developing into a crucial building block in the internet landscape of website promotion, finding their way into websites, videos, and podcasts with great effectiveness. Omni-Media Delivery and Access The current omni media market includes a wide array of developments in audio, video, and computer generated productions that can be delivered across multiple platforms. The race to access and utilize the platforms for distribution has been heating up and the everyday individual is benefiting from the unprecedented access to media information at their request. Producers and developers alike are be benefiting from the analytics of measurement and interactivity that comes with building revenue streams based on targeted ad campaigns. It is opening new segmented markets (i.e. “Long tail”) as well as major media markets for content digestion. With the access to social media tools and interactive advertising strategies, content producers who have quality productions, popular concepts and/or social “likeability” will be able to monetize their ventures based on the rich nature of their product offering. As we look to integrate new delivery strategies to the market, the market continues to present us with new means for consumption and new standards for promotion. This mix is very beneficial to the open free market because it offers itself to each individual, allowing choices to be considered based on needs, wants and requests. It is up to commercial society to figure out the best application, integration, and utilization of these concepts to increase its value. Interactive advertising, web 2.0, broadcast 2.0, social media, omni media, podcasting, what i want podcasting, broadcast 2.0, tagging, Interactive Advertising is the way of the Future Visit http://www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/what_a_wonderful_web_2_0_world.mp3 Mon, 25 Sep 2006 08:00 GMT 5:11 Interactive advertising, web 2.0, broadcast 2.0, social media, omni media, podcasting, what i want podcasting, broadcast 2.0, tagging, Interactive Advertising is the way of the Future no What I Want Podcasting Production Dynamic Ad Insertion Today my thoughts revolve around the integration of Dynamic Ad Insertion, the practicality of its use in Audio, and the dilemmas with Video. As we know in the podcasting world, dynamic ad insertion is becoming a hot topic for many advertisers as well as podcasters. Companies like Kiptronic and others are beginning to use MP3 concatenation, mixed with advertising placement to build business models. And if you ask me, it’s a good model as long as they can place quality advertisers.As a network owner, placing sustainable advertising is the toughest practical element of the business. The real value that comes from these companies is the ability to place advertisers with the podcast masses. Actually, a better statement would be; “Real value comes with these firms having the ability to place quality sustainable advertisers”. In researching Dynamic Ad Insertion for Audio you realize that although it is not exactly “simple”, it is also not that difficult to implement effectively. It really comes down to watching your data and bit rates, normalization, encoding, and being careful with your meta data. Obviously some user experiences on different platforms and devices may require some tweaking, but for the most part this is the science.With Video, we run into problems with the different types of media formats. Obviously mp3 is the standard for audio, which makes it much easier to develop. With video we are faced once again with cross media formats, where we must approach each project differently based on its viewing platform. Flash has the market share as we all know on traditional computers and laptops, but there is no established standard for portable media. Windows continues to thrive in the pocket pc and cell phone market, but it is not as flexible as flash. Mpeg is by far the most popular and scalable format for different portable media platforms; and the choice for use in video podcasting, but is yet to be adopted by everyone. So if you are strictly focusing on Mpeg for podcasting you might be “okay”;but there are still some small problems currently with attempting to dynamically insert ads. If the podcasts are to be played on the Video ipod, some of the MP4 files won’t read properly, this is also true for other portable devices. So for those who are interested in the podcast market, as I am, we need a little better functionality to place confidence in this. At the same time, what if your media mix is 60% podcasts and 40% online viewers, what do you do? This brings us back to the current conundrum……Do you stick with flash because of the reach it has, and wait for better “telescoping” or “dynamic applications” to emerge? Or do you start tackling the issue based on all media formats? Our viewing audience is currently about 70% podcast and 30% otherwise, and with the burst of video online, and iTV growing quick, we want to cover all formats. We have shows that are already syndicated on websites where they stream our files using .wvx, Then we have other websites which syndicate our content using, .mov and QuickTime applications. Now with the growth of MySpace and YouTube, if you want others to aggregate your videos, flash may be the way to go. So this brings me back to my previous post from a few days ago, who will unify the portable media market? Flash lite, MPG, or something else…. (we know apple isn’t going the flash route)? How do you go about developing a Dynamic Video Ad Insertion model for business on multiple platforms? (The Article) http://www.whatiwantpodcasting.com/portable_media_market_file_format_standards_for_distribution.html Either way, content producers and podcast/video networks like ours, are very interested in finding some sort of homogenous approach to this. As for now, I will develop dynamic applications for all the major media formats (although this is not very time efficient) and concentrate on reaching the largest audience possible through the wide array of frameworks that exist? Any one else have thoughts on this? I hope this won’t be too much of an issue as more of the market demands some form of unification. Visit http://www.MotivatedEntrepreneur.com http://motivatedentrepreneur.com/pods/mp3/Dynamic_Video_Advertising_insertion.mp3 Tues, 03 Oct 2006 08:00 GMT 4:42 Dynamic Video Advertising, Dynamic Advertising, cross platform video advertising insetion, dynamic insertion of advertisng for video Podcasting, interactive advertising, interactive advertisements, video over the internet, broadcast 2.0 no