Taxcasting is the commercial application of podcasting for accounting related institutions. Taxcasting is the distribution and publishing of audio and video feeds, that offer accounting information delivered over the Internet, for on demand listening.
This is a new step in the evolution of on-demand tax information delivery, making it accessible, informative, useful and appealing. This mix presents the accounting industry with a very unique opportunity to reach its community through this new medium. Those individuals, who are already seeking accounting information actively, will use RSS subscription technology built into each podcast feed, to receive information immediately as it is updated by the medical institution. With one click of a button, a user can subscribe to a feed that may be interesting, and any related information that is ever updated to that feed will be automatically processed to their personal aggregator. An aggregator is able to subscribe to a feed, check for new content at user-determined intervals, and retrieve the content.
The flexibility of this medium is what will drive the growth of Taxcasting tremendously over the next few years. Currently the most useful application for accounting institutions worldwide is to compliment already existing tax mailings. Most firms have numerous updates which are delivered regularly via snail mail or email in text format. When you have a large client base made up of thousands of clients, it is important to come up with an interesting approach that will grab the viewer’s attention and get across the message you have sent clearly. Tax casting gives you the opportunity to send audio or video feeds via the internet, which can be viewed on portable devices on your computer. You can open and subscribe to most of these feeds with one-click. The popularity of portable on demand information will grow even greater as wireless internet services continue to flourish across the country. These portable devices will no longer have to be connected to the internet; they will receive information wirelessly as it is updated. In addition, as cell phones and portable devices continue to merge together, the market grows larger.
Accounting firms have vital information that they must deliver to their clients, at least bi-yearly if not more often. This medium will present the accounting industry with an opportunity to have a great impact on their reach to clients, through an appealing delivery of their message.
For institutions that have thousands of employees, the distribution of company information is very important, and once again this offers each institution a method of on-demand delivery which is convenient to all. Taxcasting can also be used as a direct line of communication, by recording video-casts of company messages from executives for company wide distribution.
There are numerous uses for taxcasting currently, and over the next few years it will explode in popularity. It is beneficial to institutions as well as the consumer, and it will be seen as a great tool in any medical organizations’ operations.
Click here to listen to the Sharff, Wittmer, Kurtz, & Jackson TaxCast.
