WiW® will actively promote our clients podcasts by listing them in all the major directories, such as iTunes, Yahoo Podcasts, PodcastAlley.com, Odeo.com,etc.. We will develop a strategy that will list your podcast with as much visibility as possible. This will provide incentives for potential advertisers to purchase space as well as provide increased traffic to our client’s websites.
Along with developing a podcast, comes the need to market and advertise your creation. As we mentioned above, we will use podcast directories to actively list and rank our clients productions. In addition, we will implement traditional advertising and marketing techniques that will bring awareness to your podcast. WiW® will develop a custom crafted plan for your podcast that seeks to maximize the size of the listening audience. We have developed numerous promotional campaigns around the use of podcasting and we can create one for your podcast that hits the target market.
In addition to traditional advertising and promotion, we will use search engine optimization technology to draw awareness of your podcasts. Currently they are specific podcast search engines we will focus on for our primary strategy, and as the larger search engine market grows aware of the need to index podcasts, our client’s podcasts will be picked up as well. The audio and video SEO market is very new. This presents great opportunity to make an immediate impact which can have great sustaining power in terms of podcast search rankings.
Another option for marketing your podcast is through the use of email services. WiW® will develop emails that feature your podcast feed imbedded into the email. You can have audio or video play directly in the email they receive. We have the ability to adapt your podcast into a streaming email format that will surely capture the viewer’s attention.
Public promotion and awareness are crucial to the viability of your podcast. A public relations campaign can be developed to make the public aware of your product through all the above mentioned avenues as well as much more. They are numerous marketing schemes that can be developed to promote your podcast, and we will find the one that best fits your organization.
