Podcasting is distinct from other types of online media delivery because of its subscription model, which uses a feed (such as RSS or Atom) to deliver an enclosed file. Listeners may subscribe to feeds using "podcatching" software (a type of aggregator), which periodically checks for and downloads new content automatically. Podcatching software enables the user to copy podcasts to portable music & video players. This presents numerous opportunities for marketing, public relations, advertising and public information distribution.
Podcasting presents numerous opportunities for commercial usage; such as marketing, advertising, public relations, information distribution, promotions and much more...
Small to large size businesses’ will find podcasting to be an incredibly useful marketing and promotional resource. Every business will have its own concept of what they believe will be a viable and useful podcast for their targeted customer base. WiW® will help develop a creative approach that fuses brand integration with an interesting listening and visual experience. We will help develop the content for your podcast as well as guide you through your recording options.
WiW® guides our clients through the process of developing content that uses professional standards of recording, editing, and mixing. This is what separates our podcasts from other inferior quality productions. When developing content for your podcast, it is crucial to keep these factors in mind: the time frame of the podcast, the effectiveness of your presentation, and the importance of the material being relayed. The length of your message and the method with which it was delivered, are very crucial to enhancing listener retention.
