Nanocasting is a model for commercial podcasting based on established media and direct marketing principles. Nanocasting differs from early podcasting by beginning with a clear definition of the target audience, the business model, the revenue model and use of a system specifically developed for targeting commercial audiences called RTS (Really Targeted Syndication). The objectives go beyond advertising, sponsorship and subscription based thinking to use podcasting in very creative, customized, commercial applications designed to achieve specific measurable business goals.
Every business has a niche audience it wants to attract, nanocasting uses podcasting to target the audience with a brand integrated message you has been specifically developed.
WiW® understands that return on investment in business is a very crucial determinant in the decision making process of acquiring or implementing new services.
WiW ® will help guide you through the process of finding sponsors and advertisers for your podcast. We will help you develop a list of interested parties that may want to sponsor your podcast because of the clientele base that you reach.
For example:
Let’s say that a local accounting firm wants to send out monthly audio podcasts. These podcasts detail new IRS rulings and important tax notices and dates that are occurring soon. This accounting firm could have a clientele base of 1,000+ clients who will be receiving this podcast. This accounting firm also has a client who owns an insurance company that is looking to actively market his firm to a niche audience. This accounting firm could sell the insurance client the rights to sponsor their podcasts. At the beginning and end of each podcast, it would say “this podcast brought to you by ABC Insurance, for all your insurance needs contact Jim…….”
This is a perfect example of nanocasting producing an immediate return on investment by supplementing the cost of production through selling advertising space with a synergist fit. WiW® will also provide accountability for the client by offering download tracking tools which will offer a direct measure of the number of listeners, which can then be used for advertising sales.
